How to make your products attractive to the media in February    

Image: Cutter & Squidge

Aside from continuing to keep an eye on those SS24 drops, the first half of the month is about preparing for Valentine’s Day issues, and the second half is about getting ready for Easter. For Valentine’s Day, make sure everything has some of the keywords the media will be looking for, eg gifts, pink, red, lingerie, etc. For Easter, make sure everything has some of the keywords the media will be looking for, eg eggs, chocolate, easter bunny, easter egg, chick, etc.

As we’re coming out of winter, it’s time to start putting up images for the spring and summer. So anything related to getting out of the house is good, so get uploading images and adding keywords relating to summer outfits, swimwear, the garden, garden parties and Barbecues (don’t forget to add all of the other spellings BBQ, Bar-B-Que, etc).

Don’t forget we also have an extra day this year as it’s a leap year, and on the 29^th, women can propose to men.    

If you’re looking for more hooks to help promote your brand and products, see the list of days, weeks and fortnights below.

Why not download our Q1 2024 Jan-Mar PRSHOTS quarterly PDF calendar for your wall here   

February Diary - Weeks/Months

In the UK, it’s LGBT+ History Month and National Wedding Month; in the US, this is Black History Month and National Bird Feeding Month. It’s a great month for food, we have Pancake Day, National Pizza Day and Bread Week (16^th-25^th Feb)

Other events include;

National Storytelling Week (30^th Jan – 6^th Feb)

Moda NEC Birmingham (4-7^th)

National Apprenticeship Week (5^th - 11^th)

New York Fashion Week (9^th-14^th)

London Fashion Week (16^th – 20^th)

Paris Fashion Week (26^th Feb – 5^th Mar)

February - Days

1^st – Winter Youth Olympics closing ceremony

1^st – World Hijab Day

1^st – Time to talk day 

2^nd – Groundhog Day Again!!

2^nd - National Wear Red Day (Support for Heart disease) 

4^th – World Cancer Day

4^th – Yorkshire Pudding Day UK

6^th – National Sickie Day

8^th – Valentine’s Day searches peak

9^th – National Pizza Day (US)

10^th – Chinese Luna New Year – (This year it’s the year of the Dragon)

11-13^th – Source Fashion - Just Around the Corner x Pure London Exhibition

11^th – Flowers searches peak for Valentine’s Day

11^th – NFL Super Bowl 

12^th – Pancake Day and UK Holiday searches rise 

13^th – Pancake Day/Shrove Tuesday 

14^th – Ash Wednesday

14^th – Valentine’s Day

15^th – Singles Awareness Day

17^th - Random Acts of Kindness Day (US)

18^th – Maha Shivaratri 

18^th - Quadragesima (First Sunday in Lent)

18^th – National Drink Wine Day (UK)

19^th – BAFTA Film Awards

22^nd – New car searches rise

23^rd – UK Holiday searches peak

29^th – Leap day 

NB - All dates have been checked, but some events may change due to unforeseen circumstances or have not been fully confirmed for 2024 by the authorities controlling the event(s).  

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